
Edge vs Del Rio at Wrestlemania. I love Del Rio. He is a fun version of JBL. He is what can be great about pro-wrestling. He elicits general hatred from the fans. Edge has grown into one of the best from the last 20 years. He has had countless great matches. He has taken ridiculous risks during his career. Both men deserve a chance to have a great match at Wrestlemania. On the smackdown side, this may be the most unique matchup of main eventers that the brand has....but this match, is not gonna draw a lick.
WWE's chickens are coming home to roost. Their constant title switches have devalued the meaning of a title change. Who cares if Edge loses the title? He has already lost one of the world titles nine times. Who cares if Del Rio wins the title? 13 members of the current roster have won one of the two world titles. WWE's chickens are coming home to roost. If you don't believe me, then check the PPV buyrate trends for the last 5 years. They are going down, big time.
This year's Wrestlemania's buyrate is destined to be around 800,000-900,000 purchases at best (and I suspect it will be lower). Certainly a respectable number. But once upon a time, WWE did not need giant celebrities to spike a buyrate (a la, Trump, Mayweather). Austin vs. Rock did great on its own in 2001, but there is no matchup on the roster that can possibly generate that kind of interest on its own anymore (the prospect of Orton and Cena fighting certainly did not excite anyone in Boston). So, what is the WWE to do?
Sure, there are a lot of baby steps that they can take that will help (less PPV's, a clear cut brand split, decrease in PPV costs, etc). But those changes will only help if Vince McMahon decides to start booking his main eventers, the world titles, and the rising stars more seriously. Mania can be the rebirth of the WWE this year. Put over Del Rio and the Miz strong as the respective cornerstones of each brand. Make people beg to see someone take the titles off of them. Have different challengers try in successive months. Every month the fans will believe that maybe Challenger X will be the one to take it off, but each time Del Rio and the Miz will be able to escape with the title. The different challengers will fail and fail, until finally the Miz and Del Rio both drop the belts to new up and rising stars....at Wrestlemania 28.



